e-book Practical Pricing for Results

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This book provides, in detail, all the steps and input required to build out a pricing strategy and function. His experience and insights offer answers to a wide range of dilemmas that would otherwise erode margins. True to this book s title, he gives lots of practical advice in an uncomplicated, conversational manner. In Practical Pricing, he provides the type of guidance along with candid discussions of the potential pitfalls that only come from spending years promoting and implementing pricing improvement projects in large organizations.

I don t know of any other book that discusses the required cultural-change component of implementing new pricing strategies as well as this book does.

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Mark Ferguson, Steven A. I am convinced this book will resonate very positively with pricing practitioners.

  • 5 editions of this work.
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In short, this book is a must read for any pricing manager who makes pricing decisions regularly. JavaScript is currently disabled, this site works much better if you enable JavaScript in your browser.

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